Senior Omnichannel Consultant specialized in Direct Selling and Franchising.

He built a successful career in Strategic Planning and Marketing in a large Direct Selling company, Natura & Co., as well as Franchising companies, such as Casa do Pão de Queijo.

Rui Adriano joined DirectBiz in July 2006 and holds a degree in Business Administration from the Getúlio Vargas Foundation School of Management – FGV/SP. In August 2012 he became a partner of DirectBiz.