Senior Consultant specialized in Financial Feasibility Analyses for all sales channels and business models, focusing on statistical studies for calculations of market potentials, estimates, financial and investment projections.

She has developed a successful career in important national and multinational cosmetics companies in the Direct Selling segment, such as Avon and Natura & CO, with key contributions in the areas of Finance, Strategic and Demand Planning, S&OP and Project Management.

She joined DirectBiz in February 2017 and holds a Master and Bachelors’ degree in Statistics from the University of São Paulo (USP/SP) and specialized in extension courses at important institutions such as FGV/SP and ESPM/SP.