Senior Consultant specialized in Communication and Marketing in Direct Selling.

He has developed a successful career over more than 25 years in large corporations focused on mass consumption, in the fashion and cosmetics sectors. Author of books such as “Strategic Marketing”, “B2B Marketing”, “Tactical Marketing” and “Marketing: New Trends.”

Jeferson joined DirectBiz in July 2005 and holds an MBA degree in Marketing from FIA/USP and postgraduate from ESPM/SP – Escola Superior de Propaganda e Marketing.